Importance of Originality
In this initial step of our guide, we focus on the critical importance of promoting your original music. While covering popular songs can attract quick attention, here’s why it’s essential to prioritize your original creations:
Limited Engagement: Followers attracted by covers are often there to hear their favorite songs in a new style, not necessarily to connect with you as an artist.
They may not be interested in your original compositions.
Engagement with your original work tends to be low.
This approach can be exhausting and may yield minimal long-term benefits, possibly leading to early burnout. The efforts spent on promoting covers often fail to convert listeners into true fans of your music.
The Benefits of Promoting Original Music
On the brighter side, focusing on your original tracks can significantly enhance your music career:
Authentic Fanbase: Promoting original music helps you attract listeners who appreciate your unique style and creativity. These fans are likely to stick with you, potentially becoming lifelong supporters.
Super Fans Creation: Dedicated promotion of your original music nurtures passionate fans who are more likely to engage deeply with your work and support you enthusiastically.
Best Practices: While it’s perfectly fine to perform covers and remakes, they should not be the focus of your promotional efforts.
Here’s a balanced approach:
Secondary Role for Covers:Enjoy creating covers but keep them as a secondary offering to delight your existing fans without expecting them to drive your promotional campaigns.
Engage Your Audience: Use your original tracks as the primary tool for building connections and fostering a genuine fanbase.
This strategy ensures that every effort you put into your music pays off, contributing to a robust and engaged community of listeners who are there for you, not just for the tunes they already love.
In the next section, we'll delve deeper into why prioritizing your original music is not just a choice but a strategic imperative for sustaining a fulfilling and successful music career.
